The AFL is proud to support the launch of NAB’s new national campaign focused on 'Footifying Australia'.

The campaign brings together NAB’s long-term support for Australian football from the grassroots to the elite level, via a host of programs including NAB AFL Auskick, the NAB AFL Rising Stars program and the NAB Cup. This year is the eleventh year NAB has been in partnership with the AFL, providing ongoing support across all levels of the game.

The campaign will demonstrate, through a range of unique initiatives, how NAB has been Footifying Australia for more than a decade and how football fans can also play a role in Footifying Australia in their everyday lives.
 
Through the Footifying Australia campaign, NAB is seeking to convert as many people as possible from non-supporters to supporters of Australia’s game.

AFL Chief Executive Officer, Andrew Demetriou, said he welcomed a campaign that was focused on converting more people to Australian football.
 
“NAB has been a key supporter of Australia's game for over a decade now and the Footifying Australia campaign is just another example of how passionate they are about growing the game right around the country,” Mr Demetriou said.
 
“Footifying Australia recognises all aspects of NAB’s support, whether it’s introducing kids to football through NAB AFL Auskick – which sees more than 180,000 boys and girls playing the game - or providing a platform for the AFL’s elite to shine via the NAB Cup and the NAB Rising Star program.”
 
Gavin Slater, NAB Group Executive Personal Banking, said NAB was excited to launch a campaign that offered genuine scope for fan participation.

"Since 2002 we have been Footifying Australia through NAB AFL Auskick, the NAB AFL Rising Stars Program and NAB Cup. We're proud of how we have grown the game and we are excited to grow it further by harnessing the people power of footy fans across the nation," Mr Slater said.  
 
The Footifying Australia campaign will launch via a TVC during tonight’s Round 7 match between Geelong and Essendon – as can be seen at http://youtu.be/Mzhk4yIw5j8

 
Fans will find everything they need to know about Footifying Australia and how they too can Footify the country by visiting www.nab.com.au/afl
 
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Patrick Keane