The Giants are livid with the former Victorian premier over recent comments regarding the AFL's newest club.
Kennett has forced himself back into the media spotlight this week after the former Hawthorn president volunteered his services to help lift Melbourne out of its current mire.
But it was his comments regarding GWS that have ruffled the Giants' feathers.
Declaring the expansion into western Sydney will "never work", just 10 games into GWS' second season, Kennett went so far as to compare the AFL's 18th club to Gallipoli.
"If we continue to push I fear the money brought in to support it will continue to cripple the rest of the clubs that run the competition,’’ Kennett said on 3AW this week.
"Do we continue to back this mistake out of pride, or say it doesn’t work?
"I fear we are on the verge within the AFL of committing our own Gallipoli, where leadership is not flexible enough to say we’ve made a mistake."
The AFL has repeatedly stated the decision to expand into western Sydney is a 20-25 year project and the Giants are less than impressed with Kennett's comments and his analogy.
"It's been another interesting week in football with my old mate Jeff Kennett sticking his head up – I'm not sure Jeff's head ever actually gets down – and making some silly comments about the Giants," GWS chairman Tony Shepherd said ahead of Saturday's game against Geelong.
"I thought to compare the building of a football club to Gallipoli was quite disrespectful to the many young Australians and other troops that died there.
"And putting this foolish analogy aside, the comments about the Giants were ill-informed and showed a complete lack of understanding of the AFL's expansion strategy.
"We all signed up to that strategy, all of the presidents, past and present, we were all happy to reap the financial benefits of expansion through increased broadcast revenue.
"And then some would like to see the back of us after five minutes in the competition, or 32 games to be precise.
"I think that's rather disappointing."
Chief executive Andrew Demetriou has regularly defended the $220 million the AFL is spending on expansion into the Gold Coast and western Sydney as worthwhile in the long-term.
"Every club in the competition receives funding from the AFL. Last year these distributions ranged from $9 to $12 million per club," Shepherd declared.
"As a start-up club obviously we need a bit more funding, as the Gold Coast does, but we also raised $17 million in additional revenue through sponsorship, membership, merchandise and the like.
"They're all tracking well with this club and we're meeting all of our KPI's (key performance indicators) in terms of their growth.
"The AFL and the Giants have always said this is a long-term strategy. It can't be judged on one or two years.
"While we'd obviously like to draw bigger crowds here to Skoda Stadium, we're confident in time this will happen.
"We have a world class venue and the club continues to grow and we will see support for the Giants grow."
James Dampney is a reporter for AFL.com.au. Follow him on Twitter: @AFL_JD
