Newbold hopes the "privilege" of representing the AFL club means more to Franklin than a bigger pay packet elsewhere.
Franklin - whose contract expires at the season's end - is a hot topic at the moment. Rumours are swirling that Carlton - after missing out on Travis Cloke last year - is super keen, and Greater Western Sydney coach Kevin Sheedy wants the Giants to make a big-money play for the dynamic forward.
Sheedy, who will hand the reins to assistant Leon Cameron next season, says Franklin could be worth as much as $1.3 million a year.
Hawthorn has already made the 26-year-old forward a "respectful" offer, according to Newbold, but Franklin has put off a decision until post-season.
Newbold doubts the Hawks can match what GWS can throw at Franklin financially, but says there is more at stake than money.
"There's more to playing for Hawthorn than just the dollar amount," Newbold told Melbourne's 3AW radio on Tuesday night.
"We're trying to create a culture where we provide a holistic sort of experience for a player and that's looking after them well and truly when they've finished football as well."
He said the Hawks were comfortable with how they were handling the situation.
"The other thing that the leadership of the Hawthorn footy club is at one on is that it's a privilege to play for our club," Newbold said.
"And we hope that he feels that way some time during the year."
