The injury-hit Dons won eight matches in 2008 in their first season under coach Matthew Knights.
"As Matthew has said, if you're not starting the year hoping to play finals then you may as well not turn up. That's our philosophy," Lloyd told the Herald Sun newspaper.
"To win eight games next year would definitely be a failure. We've won eight with 26 [players] available for half a season. You're not going to go too far with that injury list.
"I expect to be in double figures and anything less than that would be disappointing."
Lloyd said the team hoped to have as many as 40 fit players available for the round one match against Port Adelaide at AAMI Stadium and aimed to play finals.
Lloyd turns 31 in April and is entering the final year of his contract, but he hopes to play on in 2010.
Lloyd says he and fellow veterans Scott Lucas and Dustin Fletcher still had much to contribute to the team.
"The three of us have got a lot to give and are pretty important to the side," Lloyd said.
"Every year you go in with hope, but I don't feel like I'm treading water. I'm going in to be the best I can possibly be and the best sides have the right mix of senior, middle age and younger players.
"The second half of the year I spent playing a different role and the body still feels great.
"It's not something you'd assess until the end of each season, but in a perfect world I'd be expecting to play the year after.
"Once you get into your 30s it's a one-year proposition, contract-wise. You don't look too far ahead because so much can happen."
Lloyd said Andrew Lovett was training exceptionally well after being offered up to other teams during trade week. He said youngster Tayte Pears was also impressing.
"I see Tayte Pears, a player training really well at the moment, he along with (new draftee Michael) Hurley and (Paddy) Ryder will be the future," he said.
"Fletch has left such a great benchmark you don't want to leave a massive hole. They'll get massive game time and you just have to keep preparing yourself for the future."
