Collingwood's James Clement has spoken out in support of calls for an increase in player payments after the AFL's recent television rights windfall of $780 million.

AFL Players' Association chief executive Brendon Gale called for the issue of player payments to be revisited in light of the record deal reached between the AFL and Channels Seven and Ten on Thursday.

"I think the AFL's revenues have increased quite considerably over the last few years - especially after the last AFL TV rights deal and the AFL players' payments didn't increase at all," Clement - the club's AFLPA player delegate - said from the Lexus Centre training oval on Friday.

"Hopefully with the new TV rights, the collective bargaining agreement will be a win-win for both the AFL and the players and hopefully the supporters out there."

The new deal swamps the previous agreement the AFL had with the Nine/Ten alliance by about $280 million and Clement believes it is only fair that the players see some of that money.

"I think a good proportion of that increase (is fair) - as in a good ratio between the AFL's increase (in revenue) - and we should probably see the same ratio," he said.

"For someone of my age - I probably won't see any of it - but it's a great future for guys who came into their first year this year."

Clement said despite club president Eddie McGuire's strong ties with Channel Nine, most Magpie players were just happy to see a deal done that benefits the game.

"Obviously we have some sort of allegiance to Channel Nine because of Eddie McGuire, but that's where it finishes," he said.

"It's what's best for football, it's what's best for the supporters and the viewers all around Australia. Obviously we've got a battle on our hands with soccer, rugby and things like that and from what I can gather money-wise, it's the best for the AFL, the players and it's the best to promote the game."