NORTH Melbourne chairman James Brayshaw has angrily hit back at suggestions that his board has been a failure in its three years at the helm of the club.

Brayshaw returned fire at an article in The Age on Tuesday that criticised his leadership style and the achievements of the board, as well as other negative press his team had received over the past month.

Tuesday's article argued that Brayshaw should change his ineffective style of leadership or walk away from the position.

On the eve of the club's elections, Brayshaw emphasised that his team had achieved goals including record membership and sponsorship, an increase in revenue from $20 million to $26 million, the return of the club to the members, three years of profits and Tuesday's announcement of an Arden St naming rights sponsor, all in the wake of the global financial crisis.

Brayshaw said making attacks against "defenceless" people such as those who made up his management team was "a classless way to behave".

"When you are a public figure and you do this job, getting whacked by people is par for the course," Brayshaw said.

"It's happened ever since I've started doing it and I don't mind people having a go at me personally.

"What I do take exception to is people having a go at our staff who, working at a club this size, do an unbelievably good job and don't deserve some of the rubbish that has been served up over the past 48 hours.

"I don't take any credit for it. That's [CEO] Eugene [Arocca] and his staff, Cam Vale, Adam Aiello, just doing a great job every day. They turn up, roll their sleeves up and achieve amazing things.

"So when I read this club's achievements being belittled, I get really disappointed."

Brayshaw said the club was situated "as well as it's ever been" and had improved out of sight since his management team was installed three years ago.

"When we took over, the club was flat lining. It was an insolvency firm's visit away from not existing," he said.

"Three years later, to be sitting in this unbelievable facility, now having a great partner and what I think is a wonderful future is a credit to everyone concerned."

Complicating Brayshaw's re-election bid is his public spat with former board member Peter De Rauch, who is standing against him on Wednesday night.

He denied that being on the board with De Rauch would be unworkable.

"My issue with Peter - and way too much has been made of any issue I have with this individual - is, he's been a director of this club for 15 years so any of this stuff he says he's going to do, why hasn't he done it?" Brayshaw said.

Brayshaw said it was a coincidence that the Arden St naming rights sponsorship, which will see the ground known as Aegis Park for the next three years, was announced on the eve of the AGM.

He said the deal had been close to completion for weeks.

Brayshaw wouldn't elaborate on the value of the sponsorship agreement beyond stating it was "a significant partnership" and "another goal kicked by this administration".

He also said he remained keen on pursuing matches in Ballarat, a state Labor government promise that fell over when they lost the election.