AFL legend and super coach Kevin Sheedy today launched the 2011 Telstra HeroMessage campaign and urged all fans of the competing finalists to inspire their heroes by sending a personal message of support.

By simply entering your HeroMessage on www.Telstra.com/AFL, two lucky fans finalists will win the ultimate 2011 Toyota AFL Grand Final package valued at over $17,000 total.

Sheedy declared that without the fans support, the great game he loves so much would simply not exist.

“Can you imagine life without Collingwood and Carlton fans, or those jacket waving Eagles supporters out west, even those marshmallow Kangaroos jokers, wouldn’t life be boring,” Sheedy quipped.

“In all seriousness, it is September isn’t it and the smell of finals is in the air. So don’t be soft, show your true colours by sending a Telstra HeroMessage now.”

The Telstra HeroMessage program has been enormously popular with AFL fans over the past two years, and from September 12th it will run right through until Grand Final Day on Saturday 1 October.

For fans wishing to have a chance to win the ultimate Telstra HeroMessage Grand Final package, for you and a mate, (including flights to Melbourne, accommodation, tickets to the Grand Final Eve Dinner, Prime tickets to the 2011 Toyota AFL Grand Final, and $1000 spending money), your HeroMessage must be sent by 7am AEST on Monday 26 September to be eligible to win.

The winner will be announced and published on the website on Wednesday 28 September.

And don’t forget to tell all your friends and fellow supporters to send a HeroMessage by visiting www.Telstra.com/AFL

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