Digital Marketing Coordinator
The Essendon Football Club has a reputation as a leader in the Australian sports industry, with well established values and behaviours. Driven to be recognised and respected as the most successful sporting club in Australia, both on and off the field, we are now seeking a Digital Marketing Coordinator to join our Commercial team.
Reporting to the Fan Development Manager you will be responsible for:
• Initiating, driving and implementing effective digital marketing and social media strategy.
• Engaging within the club’s online community to grow, cultivate and commercialise relationships through engaging content and enriching experiences.
• Integrating the digital activities across all of the club’s engagement opportunities by working closely with key staff in the commercial, community and communication departments.
• Monitoring and assessing all online initiatives and ensuring web analytic tools and usability studies are in place to measure impact, relevance and effectiveness.
• Working closely with internal and external content providers and developers.
• Maintaining an ongoing awareness of developments in the area of digital marketing including the latest trends and technologies, while applying these to ensure the club remains at the forefront of digital marketing.
The successful candidate will possess the following skills, experience and attributes:
• 2-4 years experience across multiple digital platforms.
• Experience in developing and implementing digital marketing strategy.
• Ability to engage, monitor and build relationships within an online community.
• Ability to commercialise social media and deliver strong return on investment.
• Experience in content production an asset (video editing, photography, copywriting).
• Excellent organisational skills, time management and the ability work well under pressure.
• Ability to work across multiple departments.
• Commitment to working weekends in season and outside the 9 to 5 business environment throughout the entire year.
• Passion for AFL, sport and online fan engagement.
To apply in strict confidence or seek a position description, please send your resume together with a one page covering letter outlining your relevant skills and experience to recruitment@essendonfc.com.au
Applications close 5pm Wednesday 30th November
Please note that this role will be subject to background checks.
