The Brisbane Lions AFC today announced one of the longest enduring partnerships in Australian sport had been further strengthened with Carlton and United Breweries (CUB) re-signing with the Club as Major Support Partner for another three years.

This major support partnership will continue to provide CUB with exclusive supplier rights at the Gabba for all Lions home matches.

CUB is Australia’s largest brewer and has been a proud partner of the Brisbane Lions since its inception in 1997 - and earlier through its association with the Brisbane Bears.

“This is a very significant announcement for the Brisbane Lions and we are delighted that Carlton and United Breweries were as determined as we were to see our partnership develop and flourish even further,” Lions CEO Malcolm Holmes said.

“Carlton and United Breweries are synonymous with the Lions and AFL in Queensland and we look forward to providing them real value over the next three years and hopefully beyond.”