Today Club President Jim Stynes made the following announcement

“I am thrilled to announce that Cameron Schwab will be returning to MELBOURNEfc as its new CEO commencing early October. To have someone of Cameron’s calibre lead this Club into the future is very exciting.

“It is well known that Cameron and the Demons go a long way back.  Cameron commenced work as a junior administrator/office boy at the Melbourne Football Club at the age of 18 in 1982. He was later appointed Recruiting Manager. In 1987 the Demons made the finals for the first time in 23 years, and were Grand Finalists the following year. 

“In 1988, Cameron was appointed General Manager of the Richmond Football Club at the age of 24 – the youngest person to hold this position in the history of the competition, and held this position for six years. 

“Cameron then studied full-time for two years completing a Master of Business Administration (MBA) and a Master of Marketing at the Melbourne Business School.

“After completing his studies, Cameron was appointed as Chief Executive Officer of the Melbourne Football Club. In 1998, the Demons made the preliminary final having finished last the previous year, and were Grand Finalists in 2000.

“All of the new MELBOURNEfc Board has been impressed with his football knowledge, his management credentials and his drive.  With Cameron as the CEO we are convinced that MELBOURNEfc can become the Club that all Demons crave. We have some unfinished business to do.” President Jim Stynes said

“When Cameron took over as the CEO of Fremantle he inherited $8million debt and a membership of only 12,000 seated members. The Club has now had 5 successive years of profit, sponsorship at record levels and over 43,000 members (3rd highest in the AFL).  Cameron is regarded as one of the best performing CEOs in the AFL.  We believe prosperous times are ahead for MELBOURNEfc.” Peter Spargo, interim CEO and Board member of the Club said.