The Brisbane Lions AFC has struck a five-year agreement with Ticketmaster which will provide advanced membership and ticketing services for Lions members and supporters for Season 2010 and beyond.
As part of the relationship, Ticketmaster will become the official provider of daily ticketing for all Brisbane Lions home games at the Gabba.
The Lions will also implement Ticketmaster's hi-tech Archtics Customer Relationship Management (CRM) software which will improve coordination of the Club's membership database and enhance the Lions' membership experience with readily accessible online member services.
The database facility will offer a 'self-service' interface for members to perform key tasks such as renewing their membership, adding new members and changing their contact details directly through the new system.
Brisbane Lions Chief Executive Michael Bowers believes the Ticketmaster partnership will directly and practically benefit the Club and its followers.
"We are pleased to commence with Ticketmaster and to develop a successful partnership for years to come," Mr Bowers said.
"We look forward to introducing one fully integrated membership and daily ticketing solution that covers all our members and fans as we enter an exciting new era at the Club."
Ticketmaster Australia and New Zealand Chief Operating Officer Chris Forbes was thrilled to be aligned with the Brisbane Lions.
"Ticketmaster is committed to providing quality service, distribution and platforms that will meet the current and future ticketing and marketing needs for the Brisbane Lions," Mr Forbes said.
"Archtics® continues to grow its importance in supporting member based groups and the Lions will make it available to all their staff, emphasising their commitment to their membership base."
Tickets for the first two regular Brisbane Lions home games for Season 2010 (Round 1 v West Coast and Round 2 v Carlton) go on sale through Ticketmaster from Monday 1 February 2010 and will be available for fans to purchase via www.ticketmaster.com.au
About Ticketmaster Entertainment Inc.
Ticketmaster Entertainment consists of Ticketmaster and the Front Line Management Group. As the world's leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment.
Established in 1976, Ticketmaster serves more than 10,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums and theatres.
In 2008, the Company sold more than 141 million tickets valued at over $8.9 billion on behalf of its clients.
About Ticketmaster Australia
Ticketmaster Australia is part of Ticketmaster Australasia Pty Ltd wholly owned by Ticketmaster - the world's leading ticketing company.
With offices in Victoria, New South Wales, Queensland and Western Australia, Ticketmaster Australia provides exclusive ticketing services for venues and events across the country including Queensland Cricket, Riverstage Brisbane, Big Day Out, Jupiters Theatre at Conrad Jupiters, Gold Coast 17 AFL, Etihad Stadium, Melbourne International Comedy Festival, Star City, Capitol Theatre, Sydney Entertainment Centre, AAMI Stadium, Manuka Oval, Derwent Entertainment Centre, Bellerive Oval, Subiaco Oval, Challenge Stadium and the WACA.
