Jared Crouch said it was a "great honour" for his Brothers Parade Sauvignon Blanc to be awarded the bronze medal at the recent Adelaide Hills Wine Show.

"Adelaide Hills is arguably the premier Sauvignon Blanc-growing region in Australia, so it's a great honour to be recognised amongst our peers," he said.

Launched in November this year, the label is a collaborative effort between Crouch and his business partner and best mate, Trent Fraser. The two developed a passion for wine while growing up together on Parade Street in the wine-growing region.

"We're incredibly surprised and happy about this award," Crouch said.

"We're obviously wine lovers and wanted to produce a product that we're both proud of, and at this early stage, this recognition has exceeded our expectations."

Brothers Parade Sauvignon Blanc and Shiraz is available at Oceans Bar, Crowne Plaza Coogee and James Squire Brewhouse, Kings Street Wharf. For more information, visit http://www.brothersparade.com.au/.