Vitalstrength is at the cutting edge of international trends in nutrition and sports supplementation and plays a key role within the Lions' Physical Performance department.
Their products encourage a healthy lifestyle which includes a commitment to exercise and good nutrition.
Lions Captain Jonathan Brown uses a range of Vitalstrength products to reduce muscle aches after games and to prevent muscle tissue breakdown.
"The difference between success and failure in the AFL is small so I use Vitastrength to bridge the gap," Brown said.
"Since I started using the products, I have noticed that my recovery and energy levels have increased dramatically."
The Lions look forward to continuing a mutually beneficial partnership with Vitalstrength both on and off the field.