West Coast players were transformed into models last week, with the boys giving fans a behind-the-scenes peek as they struck their best pose for the 2011 Team Store catalogue.

Nic Naitanui, Andrew Embley, Dean Cox, Adam Selwood, Daniel Kerr, Mark LeCras and mascot Rick the Rock were all on hand to show-off the latest West Coast gear for the upcoming season.

Their West Coast teammates were quick to drop by and criticise the boys’ modelling techniques while admiring the new Team Store items, including retro tees, official PUMA team polos and the very popular fedora.

The highly anticipated 25th year guernsey was the most sought after item amongst the boys, with senior assistant coach Peter Sumich interrupting the photo shoot to take a closer look.

The guernsey, which celebrates the club’s 25th tear in the AFL, lists every player to have played a match for the club, in order of their debut.

Despite the best efforts of teammates trying to distract the boys with flying tennis balls and fits of laughter, the models managed to keep a straight face and work the camera like true professionals.

Don’t miss out on our new gear. The 2011 range is set to fly off the shelves, so visit www.wceteamstore.com.au and check out all the items for yourself.

To see all the behind-the-scenes action, click here to view the photo gallery.