The Round 18 clash against Hawthorn saw some fantastic activation by game day sponsor - Farmers Union Iced Coffee (FUIC).

The crew from FUIC gave away a free Power keyring with every purchase of a carton of Farmers Union Iced Coffee at the game, which was a hit with the fans. At quarter time and three-quarter time, Ground MC Daniel Norton randomly found a lucky supporter drinking a carton of FUIC in the crowd, put them up on the Super Screen and presented them with a brilliant FUIC Sport Pack!

The Game Day sponsor also set up a very popular handball competition and “Test of Strength” high striker near gate 3, with plenty of great prizes. The FUIC pull out banners and flyers handed out at the gates proved to be a success and could be seen all around AAMI Stadium every time the Power kicked a goal.

The handball competition continued to prove popular at the Hanger post game and there was no missing the many supporters wearing the white branded FUIC Caps.

Thanks to FUIC for all their support on the day!