DESPITE the MCG significantly slashing its food and beverage prices this season, WA football fans attending Domain Stadium in Perth will pay the same prices in 2015 as they did last year.
The newly named stadium (formerly Patersons Stadium), in conjunction with its catering partner, unveiled its new menu for 2015 on Wednesday, built around better quality options of gourmet burgers made from local WA produce.
The WA Football Commission, which owns and operates Domain Stadium, has invested $2million into creating a new menu and upgrading the food distribution outlets at the venue.
But unlike the MCG, the Stadium's management has decided not to lower prices on staple food and drink options.
WA football fans will pay $6 for a hotdog, $5.60 for chips, $5 for a meat pie, $5.50 for a 600ml bottle of soft drink and $4.70 for a bottle of water this season.
Football fans at the MCG will pay $4 for a hotdog, $4 for chips, $4 for a meat pie, $4 for a 600ml bottle of soft drink and $3 for a bottle of water.
Domain Stadium general manager Gavin Taylor said the ground's price structure was based on a strategy of delivering quality and variety rather than discounted prices.
"We've reviewed our strategy, and our focus over the next three years is to drive the food experience for the fans," Taylor said.
"That means that we've decided to invest $2million into improving the food experience rather than discounting (prices) because we're focused on ensuring a great quality and a broad range of food items for the fans.
"We're focused on the quality of our items. They're going to be quality chips. The fans always tell us that they don't want to have soggy chips or cold pies.
"We're making sure we're going to be delivering a great food experience for them this year."
AFL chief executive Gillon McLachlan has made the match-day experience a key agenda item for the AFL this year.
Taylor said the stadium's management was in constant contact with the AFL about the match-day experience of those attending Domain Stadium.
"We continually liaise with the AFL and the AFL are supportive about making sure that you're listening to the fans and developing your strategies around the fans," Taylor said.
"And our fans have told us that price is important, quality is important, not wanting to wait in long queues is important and we've structured our $2million investment to be able to meet those fans expectations."
AFL football will move away from Domain Stadium in 2018 to the new Perth Stadium that is being built at Burswood. There has been no decision made on the management and catering arrangements the new stadium.
