The AFL confirms GWS GIANTS' General Manager Football Jason McCartney has breached AFL Rule 15.2 (Approaches to Umpires) and the Club has been fined $20,000 following the incident which occurred at half time of the Round Six GWS GIANTS vs Western Bulldogs match at Manuka Oval on Friday, April 23.

The AFL said that Mr McCartney has accepted responsibility and has apologised for his actions and any impact they could have on any other level of the game.

AFL Executive General Manager Football Operations Steve Hocking said all AFL officials, coaches and players have an obligation to supporters and participants of all ages to maintain the standards of the code and to take a leadership role in setting the right example in demonstrating respect for umpires.

"We can never underestimate the impact of the actions of those at AFL level on all levels of the game," Mr Hocking said.

"Whether you are involved in Australian Football at the elite level or the community level, everyone has a responsibility to demonstrate respect towards umpires at all times.

"The rules are clear. Disrespect towards umpires has no place in our game."