GEELONG chief executive Brian Cook believes Skilled Stadium has the potential to become the AFL's third venue for its disgruntled Melbourne clubs.

Frustrated with the financial arrangements offered by Docklands and the MCG, League CEO Andrew Demetriou floated the option of another stadium on Melbourne radio last weekend.

Demetriou described the MCG's revenue imbalance as "insulting" and said an alternative could be considered if an agreement to benefit clubs wasn't struck.

Skilled Stadium, with its fine surface and prospective capacity of 30,000, sits idle for most weekends of the 22-round premiership season.

Geelong plays there eight times in 2009, with five games (two home) at the MCG and four (one) at Docklands.

And it's an hour from the heart of Melbourne on a train, less in a car.

Cook has overseen the rebuild of his club from a debt-ridden struggler to 2007 premier, and said Skilled Stadium was a promising alternative for Melbourne clubs looking for a lower-cost venue.

"In terms of the ground, this is made for football and for special events," Cook told afl.com.au.

"The other issue is that we have a lease with the City of Greater Geelong which foresaw a future of other games coming down here.

"So part of the conditions of that lease is that it’s a clean ground.

"What that means is that if someone comes down here, they can put their signage on here, they can fill up the corporate boxes and they would probably do a lot better financially."

Cook added that Skilled Stadium would be completely resurfaced at the end of the year at a cost of around $1.2 million.

"It’ll be an even better surface next season," he said.

The idea was put to some Melbourne clubs, but Cook hoped it had fresh momentum now the issues with Docklands and the MCG had come to a head.

"We actually initiated some discussion with a couple of AFL clubs in the last three years about whether they would consider playing a home game down here, particularly when they play some of the lower-drawing clubs from outside Victoria," he said.

"So we’ve done some analysis and all those sorts of things. We’ve left it with the clubs, but there was no interest from them.

"If the AFL is successful in getting an extra hundred or two-hundred thousand for each game [at the MCG and Docklands] for the home teams, it becomes more viable, probably, to play in those areas.

"But if they don’t, this is always a fall-back."