Skipper James McDonald and Club legend Ron Barassi joined BCNA CEO Lyn Swinburne, and Western Bulldogs counterparts Brad Johnson and Doug Hawkins, launching Field of Women LIVE 2010 at the MCG this week by painting a section of the hallowed turf pink.

Field of Women LIVE 2010 will see 14,000 people in pink ponchos and 100 men in blue form the shape of Breast Cancer Network Australia’s Pink Lady on the MCG, in order to highlight the growing number of Australians personally affected by breast cancer each year.

This powerful human display brings the statistics of breast cancer to life, and allows people to pay tribute to, and stand in support of all those affected by the disease.
It is five years since the Field of Women LIVE event was first staged at the MCG. 

In that time, the number of women diagnosed with breast cancer every year has grown from 11,500 to 14,000,[1] translating to 38 Australian women being diagnosed with breast cancer every day.  Despite improvements in survival rates, each day seven women will lose their lives to the disease.

In announcing the event, BCNA CEO Lyn Swinburne AM, herself a breast cancer survivor, explained, “we have had so many women asking us when we were going to do the Field of Women LIVE again at the MCG. Those who donned the pink poncho in 2005 have told us what a powerful experience it was for them to stand with friends and family, and to feel so supported. Many have said it was the first time they saw themselves as ‘survivors’. 

“We are delighted to be inviting people back to the MCG ahead of the game between the Demons and the Western Bulldogs, and urge them to secure their tickets early so as not to miss out.  Funds raised through this event will allow BCNA to continue its vital support for women diagnosed with breast cancer, and their families,” said Ms. Swinburne.

McDonald - who was involved in the 2005 incarnation of Field of Women - and Barassi both encouraged Victorians to purchase their ticket, and secure their place as part of this unforgettable experience.

“It was a really big success and created such a powerful image.  The boys at Melbourne are all behind this event.  Any way that we can help people affected by breast cancer, we’re happy to give our support,” said McDonald.

Tickets to attend Field of Women LIVE 2010 cost $50, and are available for purchase now.  Included in the ticket price is a pink poncho, a back pack and entry to the game.  Free public transport on metropolitan and regional VLine services is also included.

One hundred per cent of this registration fee will go to BCNA for its work to assist Australians with breast cancer and their families.

Previous Field of Women LIVE events have sold out, so register early to secure your tickets to attend this year’s event. 

For further information and to purchase tickets to the Field of Women LIVE 2010, please visit www.fieldofwomenlive.org.au