A decision was made not to schedule a season reserved seat on-sale as the Ticketek membership upgrade system had not been tested for a high demand on-sale. Given that ANZAC Day was included in the first monthly on-sale, we preferred to test the system with the high demand of this match prior to placing 22 rounds of home and away matches on sale through a ‘limited online sale’ as per previous years.

Given that Ticketek’s online membership upgrade program has proven its ability to cope under high demand, AFL Members will now have access to pre-purchase their reserved seating for all matches scheduled at the MCG and Docklands Stadium for Rounds 6 through to 22 next weekend only.

The online reserved seat process, now in its third year has been designed to meet the demand of those members who prefer to purchase seating for the entire season. 2007 Census results indicate that 66% of respondents prefer to purchase on a monthly basis, 20% prefer to walk up on the day of the match and just 14% prefer to reserve their seats for all matches at the beginning of the season. AFL Members will be sent a census in April of this year so that they can provide their opinions on ticketing and other aspects of their membership.

As a compromise for members who prefer to purchase on a seasonal basis, a limited range of tickets for each match of the home and away season scheduled at the MCG or Docklands Stadium between May and August will be available to purchase online only.

3 DAY ONLINE RESERVED SEAT SALE - THE FACTS

When: 9am, next Saturday, March 21 until 5pm, Monday, March 23 (unless the allocation is sold out prior). How: online only through www.ticketek.com.au for MCG matches and through www.ticketmaster.com.au for Docklands Stadium matches.

Tickets will not be available via outlets, phonecharge or through AFL Membership.

MCG Tickets Available: a maximum of 1500 tickets per game, distributed across all four levels (with a majority of tickets available on Levels M & Q).

Docklands Stadium Tickets Available: A maximum of 300 tickets on Level 1 per match (divided between the front, middle and back of nominated bays).

Guest passes: are not available via this process.

Purchase limits: The transaction limit is set at 10. This is due to the internet program utilised by ticketing agencies to retire each barcode being incapable of retiring any more than 10 barcodes at once. AFL Members wishing to purchase more than ten tickets together for a match will be required to wait until the monthly reserved seat on-sales to purchase via an outlet or via the phonecharge service.

Barcode: Your 12 digit 2009 AFL Membership Barcode will be required to pre-book reserved seats

Reserved Seat Booking Fees: Adult $5.50 & Junior $2.20

Transaction Fees:

• It is up to each member to ensure that the barcode number listed on their 2009 AFL Membership card is active and working correctly prior to the season reserved seat sale (if they are intending on making a purchase). Barcodes can be tested on the Ticketmaster and Ticketek websites at any time by attempting to purchase a reserved seat in the AFL area for a March or April match that is currently on-sale (which you have not already purchased for)
  
• Rather than being required to physically type each barcode at the beginning of each transaction, AFL Members can copy all barcode numbers from an email, word document or notepad file and paste into the free format barcode text box.
• A 'busy' screen will be displayed if the match that you require is not accessible at the time of request, patience is required when using this facility
• If the ticket allocations for a specific match have been exhausted, AFL Members will not be able to pre-reserve a seat for the match until the monthly on-sale date
• The AFL Membership Service Centre does not open on weekends. If attempting to contact the call centre, you will be put through to the out of hours message or receive an out of office message if attempting to contact via email.
• The AFL Membership Service Centre will not be able to assist with reserved seating should there be difficulties with the online ticketing system, with your barcode or if set ticket allocations are exhausted for specific matches throughout the three day sale. 
  

Monthly Reserved Seat On-Sales After the 3 day reserved seat online purchase period, reserved seats will be made available one month prior to the match only.

AFL Members will be able to pre-purchase a reserved seat for matches scheduled throughout the 2009 Toyota AFL Premiership Season (home and away matches only) on the following dates: