The awards, which are split into four categories - Madden Medal, Football Achievement, Personal Development and Community Spirit - aim to recognise individual excellence both on and off the field.
Barry, Crouch and O'Loughlin are each in contention for all four awards.
Hailing from Deniliquin, New South Wales and making his debut in 1995, ‘Leaping’ Leo Barry began his career as a forward, but became known for his prodigious leap and the ability to take spectacular grabs down back.
Rated as one of best defenders of the modern era, Barry combined excellence on the field with off the field, completing a Bachelor of Human Movement, a Master of Business Administration as well as undertaking part time work with Citibank throughout his AFL career.
Crouch made his debut in 1998, and went on to play every game in his debut season. In fact, Crouch didn't miss a game in the subsequent seven years.
Playing every game in the Swans' breakthrough premiership year in 2005, Crouch played a then record 194 consecutive games.
In the community, Crouch has enjoyed his time as a World Youth Day and Oncology Children’s Foundation ambassador as well as work with the Heart Foundation.
O'Loughlin's achievements include a Rising Star award nomination in his debut season, 1998 Swans best and fairest and 1997 - 2000 All-Australian. He is also the Club's games record holder.
A leader amongst the AFL’s indigenous players, O'Loughlin is a proud Narangga / Kaurna man, and has been involved in providing community assistance for issues such as health, children’s and indigenous reconciliation issues.
We wish Leo, Jared and Michael the very best of luck at the Madden Medal, to be held on December 4 in Melbourne.