One of South Australia's most recognised business brands Fielders, will feature on the Adelaide Crows playing shorts this season.

Fielders, which started out in SA more than 100 years ago, announced today a series of football sponsorships including a key corporate partnership with the Crows.

Key forward Trent Hentschel was on hand to model the shorts featuring the logo of the leading industrial and building products company.

Adelaide Crows CEO Steven Trigg said the Club was delighted to have the support and backing of Fielders.

“As a club, we are very selective about the brands on our playing uniform,” Mr Trigg said.

“We are thrilled to have Fielders - one of South Australia’s true success stories - on our playing apparel.

“As a club, we are committed to striving to achieve the same sort of success that Fielders has achieved over a very long period of time.

“In these difficult economic times, it is fantastic for us to secure such a high profile company as our Key Corporate Partner.”