THE AFL executive has been rewarded for returning a record yearly surplus of $230 million in 2010 with payments totalling $6.2 million, including bonuses. Chief executive Andrew Demetriou's share, including a salary and superannuation package of $1.35 million, extends to $2.2 million under the bonus scheme.

Those figures will be published in the AFL Commission's 2010 annual report and have been forwarded to the AFL club presidents in the lead-up to the AFL annual general meeting to be held on Thursday March 17.

The $6.2 million paid to the 11 members of the AFL's executive team consisted of salaries, retention payments and bonuses which were decided upon by the Commission's remuneration committee which consists of AFL chairman Mike Fitzpatrick and commissioners Bob Hammond and Sam Mostyn.

Fitzpatrick said the packages were based on the AFL reaching a series of key targets, including growth in revenue, attendance, memberships and the level of community engagement as well as the development of the expansion clubs.

The chairman applauded the existing clubs for their backing of the AFL's decision to award licences to Gold Coast and Greater Western Sydney.
 
"We regard the establishment of the Gold Coast Suns and the GWS Giants as generational decisions to significantly grow our game in the third-largest and largest markets in Australia, where we were under-represented," Fitzpatrick wrote in the annual report.
 
"The Gold Coast and Greater Western Sydney were identified as our priority growth markets. I would like to thank all AFL clubs for the way they have embraced our expansion plans."

As part of those plans, the AFL also facilitated the construction of the $140 million Gold Coast Stadium and acquired funding of $45 million from the NSW government and $5 million from the Royal Agricultural Society for the redevelopment of the RAS Showgrounds at Sydney Olympic Park as the primary home game venue for the GWS Giants, with the AFL to contribute $10 million.

Canberra hasn't been left out of that push with a 10-year agreement struck between the ACT Government and the GWS Giants for the club to play four games, including three premiership matches, per year at Manuka Oval.

The chairman also took the opportunity to formally congratulate Collingwood on winning its 15th premiership and St Kilda for reaching the 2010 grand final.

With an average national audience of 3.639 million people, the first grand final match-up between the Pies and the Saints was the most-watched TV sporting event of 2010 with the replay the second most-watched with 3.522 million viewers tuning in.

Other significant figures tabled in the report include:

* record revenue of $335.8 million in 2010, increasing by more than 10 per cent on the 2009 figure of $303.5 million.

* total grants and distributions of $226 million, representing an increase of nearly 24 per cent on last year’s figure of $182.3 million. A record amount of $142 million was distributed to the current AFL clubs compared to $135.8 million the previous year.

* record membership of AFL clubs of 614,251 compared to 586,748 in 2009

* total AFL attendance across the NAB Cup, NAB Challenge, premiership season and the finals series reached 7,470,302, eclipsing the previous record mark established in 2008

* record participation in 2010 of 751,015 from the previous mark of 732,803.

The AFL's agreement on a form of player free agency, to begin ahead of the 2012 season, the exhibition match between Melbourne and the Brisbane Lions in China and funding agreements with the South Australian and Victorian Governments were also trumpeted.

"Balancing continuity with change has been a consistent theme for the AFL Commission since 2007 when we embarked upon our plans to expand the AFL competition," Fitzpatrick continued.
 
"While much of our focus during the past 12 months has been on progressing our expansion plans, we continue to do all we reasonably can to support the current clubs.
 
"Our major policies of equalisation, including revenue sharing and the draft, are designed to create a competition where each club has a chance to win and, while we will continue to support all clubs, ultimately the responsibility rests with the boards of each club to ensure they are financially viable."