The West Coast Eagles Football Club is a dynamic organisation that prides itself on its five core values of passion, professionalism, leadership, team and respect.

This 6 month parental leave contract (full time) presents an exciting opportunity to play a critical leadership role in the growth of the West Coast Eagles licensing & merchandise activities (including the Team Store) as the Manager Licensing & Merchandise. The successful candidate will need a demonstrated understanding of, and commitment to, the delivery of high quality customer service, alongside a good knowledge of marketing theory and its application to successful retail merchandise sales programs, delivering new initiatives to drive sales and meet the needs of our members and supporters.

The successful candidate will be responsible for these key areas:

• Improve profitability by maximising existing revenue opportunities and proposing options for new revenue streams, while reducing costs through efficiencies, without compromising service levels.
• Manage overall store appearance and maintain visual merchandising standards and other related standards (including technical maintenance, cleanliness, staff appearance, stock levels, etc).
• Maintain awareness of competitor activity and merchandise trends and develop initiatives to improve offerings.
• Manage purchasing based on business analysis and merchandising trends while overseeing stock ordering, control and reconciliation processes and reviewing efficiency of working practices to drive margin, sell through and stock turnover.
• Identify gaps, develop and implement new products and initiatives to drive sales and member/customer satisfaction, with a particular focus on the online environment.
• Oversee the development and growth of the club’s licensed memorabilia program, ensuring adherence to AFL requirements.
• Ensure the integrity of Licensing & Merchandise stock management processes, including the RMS point of sale system.
• Develop and implement a research program that assesses current customer satisfaction and identifies market segments, market trends and new targets for sales growth.
• Oversee the development of communication and advertising strategies, including the use of website, e-mail communications, social media, publications and other media to promote and grow merchandise sales.
• Contribute to the development, and ensure effective management, of financial budgets.

The successful candidate will have a proven track record of achieving results, particularly in a retail environment, and a demonstrated ability to lead, develop and motivate others, while working effectively in a team environment. A very strong attention to detail, with excellent analytical, financial and planning skills are essential. Experience in a retail/sales organisation within a supervisory/leadership role is necessary, with some experience in an online sales environment preferred.  

There is a requirement for all full time staff to assist on match days and other events as required by the club, which includes weekends. The remuneration and benefits provided factor in this requirement.

Please apply through the seek website, www.seek.com.au (including a covering letter & resume) attention to Melissa Burrows – HR Manager. Applications close at 5pm 16^th June 2014. Applications without a covering letter will not be accepted.

This role is not open to Recruitment Agencies.