Tom Harley, James Kelly and David Wojcinski have joined forces with the Geelong Advertiser in a ground breaking campaign headlined Just Think.

The Cats players approached the Advertiser wanting to help quell the violence after seeing a number of ugly incidents in the local community.

The campaign is not aimed to stifle fun or discourage nights out with friends, but encourages people to make better choices. It is about finding that line where fun on the town turns to injury and potential tragedy.

For more information on the Just Think campaign visit http://www.geelongadvertiser.com.au/justthink