For an institution so passionate about its black and white strip it fights with other clubs for the right to wear a specific jumper, the reference to the shade could have been viewed as somewhat humorous.
But, there was nothing remotely amusing about the situation that unfolded at the Lexus Centre on Tuesday.
The media was not feeling charitable, having been lied to, albeit unintentionally, by club president Eddie McGuire and coach Mick Malthouse on Monday. And they were certainly not impressed having then listened to a 'remorseful' Heath Shaw share his concocted version of Sunday night's events, while he sat alongside his steaming skipper Scott Burns.
There was an angry tension in the room set up for Tuesday's press conference, which was not the usual auditorium used for media events owing to its tight space.
With every television channel sending multiple crews, newspapers allocating more than one photographer and key football journalists from every publication in attendance, it was never going to be a regular press conference.
The first question directed at Pert and football manager Geoff Walsh regarded Alan Didak's playing future beyond 2008 at the club. It was batted away nicely as "something yet to be discussed", but it wouldn't be the last time the issue came up.
Pert remained composed throughout proceedings. But Walsh, sitting in front of the un-sponsored 'bad news banner' the club reels out for negative announcements, became slightly ruffled as the questions flew thick and fast.
The feeling in the room was anger at the club, and frustration at the hierarchy for doing a complete 180 degree turn on their Monday stance of not suspending the wayward players.
On senior journalist raised the point the club was portraying the belief that lying is seen as a more serious offence than the potentially life-threatening one of drink driving.
This was emphatically denied. Pert said there was "no comparison" between the severity of the two transgressions.
Ultimately though, lying and undermining the integrity of the club is what brought Shaw and Didak undone, with Rhyce Shaw another casualty of the situation having been out drinking with them before the accident occurred.
On Monday, Burns said he was unsure he would go into bat for Shaw if Saturday's match against St Kilda was scheduled closer to the incident that so incensed him. Midway through the press conference, Pert delivered his own line to cut to the centre of Shaw, as well as his brother and Didak.
The CEO said none of them "deserve to wear the club's jumper". That's the black and white one that is constantly at the centre of clash controversies, with the club so dedicated to it that alternations are non-negotiable.
Pert also said the actions are ones the trio, but namely Shaw and Didak, will "regret for the rest of their lives". They certainly cannot win anything from it, and will hopefully only learn from the perilous situation they've put themselves - and the team - in four weeks out from the finals.
If there are any winners from the unhappy affair, it's Collingwood young guns Chris Dawes and John McCarthy; a pair of emerging players now likely to find themselves in consideration for selection.
Brodie Holland is another. After two solid performances in the VFL, the experienced midfielder could be thrown a senior lifeline – the one he desperately needed to save his flailing career – with Rhyce Shaw removed from the side for the next fortnight.
Pert said little would be achieved from making the players face the media again after their lies were exposed. That's probably just as well, considering the cutting atmosphere present at the third media gathering in just over 24 hours regarding the situation.
Unfortunately for the club, there is also a chance little will now be made from the Magpies' season given three of their starting 22 will now be unavailable in the lead-up to the finals.
And there is less possibility any "white" days – at the other end of the Collingwood spectrum – will loom any time this year.
