Collingwood president Eddie McGuire addressed the members and supporters in an open letter after the 2011 membership drive was launched on Monday.

Season 2010 was a year I will cherish forever.  I have never felt so proud to be the President of the Collingwood Football Club.

Click here to purchase your 2011 Collingwood membership.

I loved every single kick, handball, shepherd, punch, mark, goal, point and of course smother given by our boys on their road to the premiership.

It all led us on to the ultimate prize - a place on that famous last day in September - and then ultimately an historic win on the first week of October.

But for me that great victory was just the tip of the iceberg of a year that saw Collingwood Football Club surpassed all expectations off field as well, smashing all previous membership records with over 58,000 of the Collingwood faithful committing to the club.  It was great to see the Collingwood faithful embrace our 5 year vision and get on board with the signing of Mick Malthouse and Nathan Buckley. A bold plan which has already proven a massive success.

And I loved that the players all took the Side by Side motto to heart. They worked hard for each other, backed each other up, stood proud and gave their all for the jumper.

Just as you - the faithful - do every year.

This year it’s even more important to show your commitment. The players will stand strong and tall and deliver again. And they need the inspiration that comes from an Army of fans showing their support throughout it all.

In 2011, I hope you’re all back on board as we March to October.

Go Pies!!

Eddie McGuire