The V.I.P. brand will appear on the collar of the Power coaches’ uniforms and on the coaches’ box on match days, with a range of hospitality opportunities and signage also built into the package.
V.I.P. provides services including commercial cleaning, home cleaning and garden maintenance and lawn mowing services. The company has more than 1,000 franchisees across Australasia, with its head office in Adelaide.
V.I.P. founder Bill Vis says his company’s sponsorship with the Power has three key aims - to expand business for its commercial cleaning arm; to recruit more franchisees; and to promote the V.I.P. brand.
“We are very happy to be involved with the club and especially to have such a close association with Matthew Primus and his coaching team,” Vis says.
“Matt was a highly-respected player and is a fresh new face on the national coaching scene who we think will make a real impact. In many ways we are also in the coaching business with our franchisees, so we see a lot of synergies there.
“In broader terms, Port Adelaide provides a fantastic vehicle for us, both business-to-business and also to promote our brand.
“One of our other key needs - which surprises some people - is that we need more franchisees for our home cleaning, commercial cleaning and garden and lawn mowing divisions.
“We have an incredible amount of demand for our services and we are always on the look out for new franchisees to deliver those services. V.I.P. franchisees often earn above average wages and enjoy a better lifestyle because they can choose their own hours.
“In fact, for the second year in a row, V.I.P. was recently ranked ‘Best Franchise System Under $50,000’ by the Financial Review’s Smart Investor Magazine.”
Port Adelaide CEO Mark Haysman says the Power is delighted to add V.I.P. to the club’s second tier sponsorship level.
“We think V.I.P. is a brand that’s a really good fit for the coaches’ box and coaches’ collar,” Haysman says.
“The size of the sponsorship is commercial in confidence, but what we can say is this puts V.I.P. straight into the very top handful of sponsors in the club. It’s a very large commitment and we are thrilled to have Bill and his team on board.
“Bill has told us he has an ambition to have V.I.P. on the club’s jumper one day and we look forward to the partnership developing to that level.”
The Power increased its corporate revenue by 9% in 2010 on the back of a 16% increase in corporate partner numbers. The club is focused on increasing that further in 2011, using the momentum generated by the merger with the Port Adelaide Magpies.
That momentum commenced with the recent multi-million dollar commitment by Gordon Pickard to the club.
If you or someone you know would like more information about becoming a V.I.P. Home Services franchisee, contact Peter Clark from the Port Adelaide Football Club at pclark@pafc.com.au or on 0410 522 614.
