The club is urging all supporters to join the Magpie Army and be part of the ‘March to October’ in 2011, commencing with the first game against Port Adelaide on March 26 next year.
“2011 is all about the Magpie Army standing Side by Side on the March to October,” said Collingwood CEO Gary Pert.
“Our membership brand is ‘Side by Side’, which our members and supporters have responded extremely well to, and each year we will give our membership brand a personality.
“In 2011 that brand personality is all about the Magpie Army, which is something that has been created and developed by our members over time, due to their phenomenal passion and commitment,” Pert added.
Having signed over 58,000 members in 2010, the club is aiming to reach and exceed its stated goal of 60,000 members in 2011.
The club is urging supporters to enlist online at http://membership.collingwoodfc.com.au/, or by calling 1300 MAGPIE (62 47 43).
Collingwood end-of-season membership tallies for the past five years
2010 - 58,249
2009 - 46,327
2008 - 42,498
2007 - 38,587
2006 - 38,038
Members have the opportunity to purchase the official SIDE BY SIDE 'Supporter Kit' which includes a 2011 member cap, scarf and polo.
Key points surrounding the Supporter Kit
- The Supporter Kit totals $100.00 of retail value and is only $39.95.
- Every kit comes with a $5.00 Collingwood Superstore gift voucher valid for 12 months.
- All members now receive 15% off in store (increasing from 10% in 2010).
- Cap $10.00
- Scarf $15.00
- Polo $40.00 (receive free cap and free scarf)
Member core pack content and benefits
- Lanyard
- Ticket wallet
- Bumper sticker
- 15% discount at the Collingwood Superstore upon presentation of 2011 membership card - increased from 10% in 2010
- 2011 season fixture magnet
- Coach's email (Mick's Message) - Sent to members who have provided a valid email address
- Entry to VFL home games upon presentation of 2011 membership card
- Three editions of the ‘In Black & White’ magazine (one copy per household)
- Priority access to weeks 1 to 3 of Finals (when Collingwood is a competing team)
