WESTERN Bulldogs coach Rodney Eade, North Melbourne forward Drew Petrie and Melbourne young gun Jack Trengove have lent their support to White Ribbon Day in a powerful video filmed this week.

The trio appear in the six-minute clip with Victoria Police members who reveal shocking statistics on the number of women who are subject to abuse each year. 

The video begins with the revelation that one in three women will experience physical or sexual violence by a man in their lifetime.

"That's a shocking stat to make you think about. It really does make you feel sick," Trengove says.

"I've got two older sisters and a mum and I'd like to think they can live life normally without these sorts of events occurring."

Eade's reaction is centred on his bewilderment at how this sort of thing can occur.

"I think it makes you embarrassed being a male. Why men want to do that is just beyond belief," he says.

Sgt Dave Yeoman talks about the types of injuries he has seen on the job, including broken bones, jaws, black eyes, stab wounds and broken ribs.

Detective Acting Inspector Stuart Bateson of the Criminal Intelligence Operations unit recalls times when his colleagues have been involved in instances of violence that have led to homicides.

Inspector Glenn Davies of the Sexual Crime Squad explains some of the reasons why women don't leave men who are violent towards them.

"It's a soft man that beats up on a woman but if his mate knows about it, that's just as soft as well as cowardly," Petrie says.

The video was shown at the White Ribbon Day breakfast on Wednesday, and again at a forum organised by the Law Institute of Victoria on Friday. 

AFL general manager football operations Adrian Anderson and Collingwood CEO Gary Pert spoke of their commitment to White Ribbon Day, given the powerful position both the AFL and clubs are in the fight against violence towards women.  

Pert told the gathering of the importance of setting standards in any organisation, including football clubs, and putting players in "a culture that maps out what is acceptable and unacceptable".

"We don't ask players if they want to be role models," Pert said. "When you turn up at the Collingwood Football Club you are a role model whether you like it not."

Anderson said the AFL was committed to tackling issues like violence against women through its programs such as Respect and Responsibility.

He said Australian football had a tremendous capacity to influence community behaviour as it had shown with its work in racial and religious vilification and illicit drugs.

But he said it was inevitable that incidents would arise from time to time and it was important for the AFL and clubs to address issues head on.