ADULT general admission tickets for the 2010 Toyota AFL Premiership season have risen by $1 over 2009 prices.

There have also been marginal increases to concession, junior and family tickets.

Adult admission prices are now $20 from $19 in 2009, with concession $12 from $11.50, junior $2.50 ($2.20) and family $40 ($38). 

The increase in junior prices from $2.20 to $2.50 represents the first rise for this ticket since 2001.

AFL marketing and commercial operations manager Paul Waldren said the AFL had kept all price increases to a minimum to ensure all fans had the opportunity to attend as many matches as possible during the home-and-away season.

"We believe our ticket prices continue to represent excellent value for money, particularly for children and families," Waldren said.

"We want to ensure that AFL football remains affordable and accessible for all fans, as the attendances enjoyed by our clubs are a major point of difference between our competition and other sports in Australia and they will continue to be our highest priority."

He also encouraged fans to purchase club memberships, which he said remained the lifeblood of every AFL club.
 
"Our AFL clubs do an outstanding job in servicing their fans and members across the country and it was an amazing performance in 2009 for the clubs to convert more than 580,000 Australians to club members," Waldren said.
 
"For the committed fan who wants to see their team as often as possible, membership represents outstanding value."
 
The base general admission price for the AFL season is set by the AFL and then Stadiums/home clubs set any reserved seat premiums, ticketing fees or associated transport or ground levies.

The opening match of the season is between Richmond and Carlton at the MCG on March 25.