Journalist Katrina Gill has joined the Adelaide Football Club.

Gill, who has worked as the South Australian-based reporter for afl.com.au for the past five seasons, starts today as the Crows’ new Content Producer.

Her role will focus on creating exclusive football-related content for Adelaide’s official website, other digital channels and Club publications.

Adelaide CEO Steven Trigg said the appointment was a key plank in the Club’s Communications plan.

“Crows fans have a thirst for news and stories about their team and in particular the players, so Katrina will help meet this demand with articles, video and social media engagement,” he said.

“Our Communications team is preparing to move to a completely new website in 2012 and the main focus for the Club in this area is providing great content for our supporters.”

Follow Katrina Gill on Twitter @KatrinaGill_